ILIA Beauty is one of the original clean beauty brands, and one I’d been interesting in trying for some time now. I love their motto, skincare-powered makeup, because I truly believe the two should go hand-in-hand in everyone’s routine. Finding the right balance between product safety and product performance can be tricky, but ILIA has really nailed it down. By using clean, effective ingredients and focusing on organic bases, vivid color, and active botanicals, they’re able to make mindful decisions about products that truly make your skin glow.
ILIA Beauty True Skin Radiant Priming Serum is the perfect product to help you transition from your skincare to makeup routines. Hibiscus extract, aloe, and beta-glucan create a super smooth base for makeup application thanks to their firming, moisturizing, and soothing properties. Plus, they help protect the skin from free radicals and harsh environmental factors that cause signs of aging. Pores and fine lines appear smaller, improving the texture of your skin and leaving you with a radiant glow! I especially love that it’s silicone-free, and leaves my skin baby soft to the touch.
The ILIA Beauty True Skin Serum Foundation is a killer two-in-one product. All the skincare benefits of a serum, plus the light but buildable coverage of a foundation. I love how weightless it feels on my skin, and- big bonus- it never gets cakey or flakey, but rather helps blur imperfections, leaving you with a velvety soft finish. Botanical actives like aloe leaf, rosehip, jojoba, and marula oils help sooth irritation and calm redness, and also boast some anti-aging properties thanks to their aid in plumping fine lines! Luminous skin is what you’re left with, and most importantly, your skin looks like skin! If clean beauty is important to you, and I hope it is, I highly recommend checking out ILIA Beauty soon!
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